Since the Old Testament, and probably even before that, there were three groups of stakeholders when it came to “content:” Over time, the balance of power and economic models between these stakeholders have shifted and changed but the basics have more or less remained the same in that the Audience, those interested in the works …
Here’s an effort to make sense of where we are in the adtech space by looking back at where we’ve been. There is a lot missing from this timeline, and I would really appreciate it if anyone reading this might suggest how to fill the gaps (or just give me any feedback) in the comments …
A Very Selective Timeline & 3 Things that Might Happen? Read More »
I sketched out the above as I was thinking of how incredibly complex it could be to deliver a targeted ad to CTV vs the fact that, net net, you’re still just interrupting a show. Complexity of Ad Delivery: This is a totally subjective curve but the idea is that it has dramatically increased over …
Tele-vision: the word sounds like some kind of device that was made in Willy Wonka’s factory for the starship enterprise (not the new one…not even the one with Professor X, the one before that). Today, the concept of “TV” does not cover the totality of videos playing on screens; even within the subjectivity inherent to …
Philosophically, it is fitting that online identities are so fragmented because “we,” however we choose to define ourselves at the present moment, are also very fragmented. We are different people to different people, and act in particular ways depending on how many times we got cut off and flipped the finger this morning, whether last …
